The Salon in your pocket

SalonCentric → Manage your entire salon business operation from your phone.

The entire salon operation in one app

SalonCentric (L'Oréal) provides salon owners with products essential for their business. The task was to transform SalonCentric’s app from a one-dimensional shopping experience to a dynamic, flexible tool that serves SalonCentric's modern beauty community.

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Same Data, New Design

Critical to the technical challenge was mapping all new designs with the existing data model and leading a full scale transition from ObjectiveC and Java to SWIFT and Kotlin.

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Education on the go

Discover insightful articles on professional techniques and growth, sign-up for classes easily, or learn and shop at once.

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Smarter Search

Search all content, products and classes via text, voice or barcode to help customers find what they're looking for in a variety of ways.

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Operate Your Whole Salon

Earn points, browse recommendations and deals, buy products related to education topics or schedule products for pick-up or delivery.

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Supporting stylists with a seamless, customer-centric tool.

Outline — SalonCentric as a platform has snowballed alongside its userbase and has seen a significant lift in features and offerings. We brought the shopping experience up to category parity and re-organized the content to be easier to find and consume. For the mobile app, we expanded search capabilities by including voice search and bar-code scanning.

Background — L'Oreal created SalonCentric to help salon owners and independent stylists manage and operate their business by providing easy access to retail catalogs and product education. In addition to managing inventory and buying directly from vendors, stylists also gain access to premium learning and training content and access to exclusive deals and events.

Challenges — Stylists are trying to manage their businesses by operating as both the creative as well as the entrepreneur. Stylists are the quintessential mobile-first business operators, and they need a tool that supports their needs across a variety of dimensions, not just inventory and inspiration.

We did a complete iOS and Android tech stack overhaul for this release and integrated it with the existing commerce and content platform.


Agency: YML SF

Role: UX/Design Lead



Product Design

Creative Director

Design Co-lead


Aqeela Panjwami, Alex Huang, Kim Granlund

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