Hi — I'm a creative leader, designer & developer in San Francisco designing products and shaping brands. Currently using AI to create life stories at Iloomi, unlocking the potential of AI for the C-suite at FORA, and developing design systems at .

I've worked closely with global companies to reimagine existing products and brands or introduce new ones using research and strategic design methodologies.

With a user-centered approach to design, I have led product design work and built teams at both startups and larger organizations.

I have led brand and creative work across a range of consumer categories, e-commerce, and enterprise.